We The Free | Inspiring Behaviour Change – Foundations
This training is an introduction to Inspiring Behaviour Change (IBC), designed for anyone who advocates on behalf of nonhuman animals and wants to have more effective conversations with friends, family, and strangers.
In this course, we’ll cover the fundamental principles behind IBC and get a practical introduction to how it can transform our vegan outreach conversations.
We will cover:
- Why people can become defensive when we challenge their behaviour
- The key principles of IBC
- How to use simple questions to help people explore their own values
- How values can create opportunities for behaviour change
- The foundations of having more constructive, inspiring conversations
- How to handle objections with ease
This is a beginner-friendly introduction to IBC, covering the essential concepts and tools to get started. For a deeper, more interactive and advanced exploration of IBC, join our IBC Masterclass.
The training will be approximately 1 hour, followed by a 1-hour Q&A session.
Who leads this workshop
Jen Deighan-Schenk She/Her, Executive Director at We The Free
Jen is the Executive Director at We The Free and has been active in the animal rights movement since 2017. She was introduced to Inspiring Behaviour Change when she joined We The Free in 2021 and quickly made it central to her approach to advocacy. Since then, she has gone on to train thousands of activists in IBC through regular online trainings and in-person workshops around the world.
Jen has been leading teams and communities since 2014 and has extensive experience developing and delivering trainings. Her background in sales and coaching, combined with years of putting IBC into practice herself, has given her a strong practical understanding of how to create conversations where people feel heard, become open to new perspectives, and are able to explore meaningful change for themselves.
- Language: English