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Inspiring Behaviour Change In Others

February 18 @ 10:00 am - 1:00 pm


This training is ideal for those who advocate on behalf of nonhuman animals to friends, family, and strangers. In this training you will learn:

– How to avoid debates and arguments
– How to reduce defensiveness in others
– How to manage other people’s egos
– How to help people explore their values (what questions to ask)
– How to help people align their actions with their values

The training will be approximately 2 hours followed by a Q and A session.

Please register to join. It’s free:

To avoid timezoe discrepancies, check the event start time for your location:

James is a Director and Cofounder of We The Free, a vegan advocacy organization that specialises in street outreach and online activism. He has used a coaching style of communication in his professional career to achieve outstanding results leading teams of hundreds of people, and since using these transferable skills in vegan advocacy has seen huge increases in the effectiveness of his advocacy. James has been facilitating vegan outreach workshops for the past 2 years, as well as attending hundreds of street outreach events, vigils, investigations, and various other forms of activism.

Jen is the Community Development Manager at We The Free and has had a dedicated presence in the animal rights movement for 6 years. Jen has actively explored various advocacy methods, ultimately finding the coaching approach to be the most impactful. Her deep understanding of effective communication has proven invaluable in helping individuals explore their values and align their actions with compassion for nonhuman animals.

Proven to be the most effective way to inspire behaviour change in others, the skills taught in this training will increase the percentage of people who go vegan, or take steps toward going vegan, after speaking with you.


February 18
10:00 am - 1:00 pm
Event Categories:
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Online Event


We The Free
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