Film Premiere: Big Ag’s Hidden Influence on Canada’s Food System
Join Animal Justice for the premiere of two original short films that investigate how farm industry lobbyists and front groups manipulate public opinion and control animal welfare standards on farms.
The Films:
How Big Ag Is Keeping Canada 30 Years Behind
Runtime: 20 minutes
Who sets animal welfare standards on farms? Discover how the National Farm Animal Care
Council (NFACC)—an industry-dominated body—controls how farmed animals are treated, and
why its secretive role deserves closer scrutiny.
When the Truth Becomes a PR Problem: The Rise of Agricultural Front Groups
Runtime: 33 minutes
Explore how agricultural front groups copied tactics from Big Tobacco and Big Oil to manipulate
public opinion and protect farm industry profits.
What to Expect:
● Watch both short documentaries
● Enjoy a welcoming space for all, with light refreshments
● Take part in a facilitated discussion and share your questions and perspectives
● Connect with others interested in animals, food, and corporate influence
Bring a friend (or two or three!), watch, and help spread the word. We hope to see you there!