A Circus of Broken Promises: Sobeys Cage Free Failure.
The Sobeys Circus: Exposing Broken Promises Behind the Golden Pencil
Join us outside the Canadian Grocer’s Grocery Connex conference — home of the Golden Pencil Awards — as we shine a spotlight on the real story behind the celebration.
Former Sobeys CEO Michael Medline, who suddenly resigned in November 2025 — six months earlier than planned — is being honored for his “significant contribution to the Canadian food industry.” But there’s one major problem: he hasn’t improved life for the countless hens still suffering in cages.
Nine years ago, Empire, the parent company behind Sobeys, Longo’s, and other major grocery brands, promised to go 100% cage-free by 2025. That promise has been broken. The deadline is here — and the hens are still trapped.
So while the Golden Pencil Awards celebrate “achievement,” we’ll be outside to remind everyone that there’s nothing golden about broken promises.
Come by and let us tell you why Sobeys is a complete circus!
Expect colorful visuals, passionate advocates, and a powerful message for animals, truth, and compassion.
Learn about our current Canadian campaign here: https://empireofgreed.ca
By attending this and other Mercy For Animals events, you agree to our Volunteer Terms (https://mercyforanimals.org/volunteer-terms/) and Volunteer Handbook (https://file-cdn.mercyforanimals.org/…/MFA-Volunteer…).
If you have any questions feel free to message me on Facebook or by email at animalsmatter@hotmail.com
Thank you,
Kelli Demontneay