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SUMMARY:We The Free | Inspiring Behaviour Change - Foundations
DESCRIPTION:This training is an introduction to Inspiring Behaviour Change (IBC)\, designed for anyone who advocates on behalf of nonhuman animals and wants to have more effective conversations with friends\, family\, and strangers. \nIn this course\, we’ll cover the fundamental principles behind IBC and get a practical introduction to how it can transform our vegan outreach conversations. \nWe will cover: \n\nWhy people can become defensive when we challenge their behaviour\nThe key principles of IBC\nHow to use simple questions to help people explore their own values\nHow values can create opportunities for behaviour change\nThe foundations of having more constructive\, inspiring conversations\nHow to handle objections with ease\n\nThis is a beginner-friendly introduction to IBC\, covering the essential concepts and tools to get started. For a deeper\, more interactive and advanced exploration of IBC\, join our IBC Masterclass. \nThe training will be approximately 1 hour\, followed by a 1-hour Q&A session. \nWho leads this workshop \nJen Deighan-Schenk She/Her\, Executive Director at We The Free \nJen is the Executive Director at We The Free and has been active in the animal rights movement since 2017. She was introduced to Inspiring Behaviour Change when she joined We The Free in 2021 and quickly made it central to her approach to advocacy. Since then\, she has gone on to train thousands of activists in IBC through regular online trainings and in-person workshops around the world. \nJen has been leading teams and communities since 2014 and has extensive experience developing and delivering trainings. Her background in sales and coaching\, combined with years of putting IBC into practice herself\, has given her a strong practical understanding of how to create conversations where people feel heard\, become open to new perspectives\, and are able to explore meaningful change for themselves. \nMore about Jen Deighan-Schenk \nOther dates for this workshop \n\nSUN · DEC 13\n11:00 AM–1:00 PM\n\nLanguage: English
URL:https://animalrightstoronto.com/event/we-the-free-inspiring-behaviour-change-foundations/
LOCATION:Online Event
CATEGORIES:We the Free
ATTACH;FMTTYPE=image/jpeg:https://animalrightstoronto.com/wp-content/uploads/2026/10/IMG_1360.jpeg
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