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SUMMARY:We The Free | Vegan Outreach Masterclass
DESCRIPTION:This training is ideal for those who already understand the foundation of Inspiring Behaviour Change (IBC) and want to develop their skills in having more effective conversations about animal rights with friends\, family\, and strangers. \nIn this practical\, interactive training you will learn: \n\nHow to move beyond debates and arguments and create conversations that encourage genuine reflection\nHow to recognize and respond to defensiveness\, resistance\, and challenging reactions\nHow to navigate identity and ego without making people feel attacked or judged\nHow to ask effective questions that help people explore and articulate their own values\nHow to identify opportunities to connect someone’s values with their behaviour\nHow to apply IBC to a range of real-world conversations and common objections\n\nThe training will be approximately 2 hours\, followed by a 1-hour Q&A session. \nWho leads this workshop \nJen Deighan-Schenk She/Her \nExecutive Director at We The Free \nJen is the Executive Director at We The Free and has been active in the animal rights movement since 2017. She was introduced to Inspiring Behaviour Change when she joined We The Free in 2021 and quickly made it central to her approach to advocacy. Since then\, she has gone on to train thousands of activists in IBC through regular online trainings and in-person workshops around the world. \nJen has been leading teams and communities since 2014 and has extensive experience developing and delivering trainings. Her background in sales and coaching\, combined with years of putting IBC into practice herself\, has given her a strong practical understanding of how to create conversations where people feel heard\, become open to new perspectives\, and are able to explore meaningful change for themselves. \nMore about Jen Deighan-Schenk
URL:https://animalrightstoronto.com/event/we-the-free-vegan-outreach-masterclass-2/
LOCATION:Online Event
ATTACH;FMTTYPE=image/jpeg:https://animalrightstoronto.com/wp-content/uploads/2026/10/IMG_2291-1.jpeg
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