Getting mainstream media for animals

Animal Justice Academy’s first big PANEL of the year on January 17 at 7pm ET…

Fresh from his big win in the Smithfield piglet case, we have Wayne Hsuing joining us to talk MEDIA alongside Canada’s most prolific animal rights journalist Jessica Scott-Reid, publicist Kezia Jauron, and managing editor of Sentient Media, Jenny Splitter.

TO REGISTER (free!): https://training.animaljusticeacademy.com/live-panel-registration-01172023

With the love affair for cute animal videos on social media being at an all-time high, you’d think stories of the widespread animal suffering on this planet would be front-page news.

Sadly, though, despite the animal ag industry keeping billions of individuals in brutal conditions and being one of the largest contributors to the climate crisis, it’s still a fight to get animal issues into mainstream media.

Our panel of media experts will explore why animal stories aren’t getting enough airtime and what can be done to change that.

We’ll discuss:

– what animal issues and stories HAVE been successful in getting good media coverage and why
– tips for writing press releases and pitching stories to media
– why vegan stories are hot, but animal issues are not
– if we need to change our narrative and language to melt the media chill
– why undercover investigations aren’t getting as much attention as they once did, and how to adapt
– looking to the environmental movement for clues to mobilize media

We’ll also talk about ways individual advocates can support making animal rights a fixture in mainstream media.

***Following the workshop, you’ll have the opportunity to join your fellow AJAers in breakout rooms, if you like, to do some talking and strategizing around media.

Our evening panels are always big, boisterous events where folks get to learn, see each other and feel in community, and exchange ideas. I hope you’ll join us!