CBC Drop the Dairy Contest – Online Animal Justice Mobilization Teams
Tell CBC to Call Off their Canadian Dairy Contest!
CBC just launched their “Bake it with Canadian Dairy Contest”. They’re sharing recipes that call for dairy products as a main ingredient and are asking members of the public to enter their contest for a chance to win one of five prizes of Canadian dairy for a year.
The Canadian dairy industry carries out terrible abuses such as separating mothers and babies, limiting the cows’ movement by tying them to stalls, and killing male babies who are of no use to dairy farmers.
This is where you come in! Send a message to CBC, letting them know the cruelty and harms behind their contest and tell them to call it off!
On the CBC contact page, use the drop-down menu to choose “content” and in the form explain why you think they should call off their contest.
Feel free to use one or multiple of the following talking points, but please change up the wording. Bonus points if you can add your own personal touch so that your email stands out!
1. Behind every glass of milk is a mother cow who endures repeated cycles of pregnancy and separation from her calves. Newborns are taken away within hours so her milk can be sold—a practice that causes immense distress for both mother and baby. Newborn male calves are often killed because they’re of no use to the dairy industry.
2. The dairy industry treats living beings like production machines. When cows’ milk output declines, they’re sent to slaughter, often after years of confinement and exhaustion. It’s a cycle of exploitation hidden behind pastoral imagery and “family farm” marketing.
3. The dairy industry isn’t just cruel to cows—it’s built on systems of inequality. Most people of colour are lactose intolerant, yet Western diets and marketing still push dairy as a “nutritional necessity.” This reflects a long history of racism in food policy that centers white, Eurocentric eating habits while ignoring the biological diversity of other communities.
Please note that the link to the contact page can’t be shared due to FB restrictions around media. You can find the CBC contact page on their website under “submit feedback” at the bottom of the home page! – I have included the link as well as a scan code to get you to the right page. Just follow the instructions and you should be good to go!
Lets ensure that CBC knows of our displeasure. Let’s begin!